RBW, WM Entertainment, 257 Entertainment
Idol group( XLOV achieves a new personal first-week record with mini 2nd album ‘I,God’
Up 163% versus the previous release… a career-high run!
The ‘global rookie’ XLOV(XLOV) set a new personal first-week record simultaneously with the comeback of mini 2nd album ‘I,God’.
According to the album sales aggregation site Hanteo Chart, the mini 2nd album ‘I,God’ by XLOV (Umuti, Rui, Hyun, Haru) sold 224,291 copies in the first week of release (tracking period May 27 to June 2).
This is the first time since debut that XLOV has surpassed 200,000 in first-week sales. The figure is an increase of about 163% compared to the first mini album ‘UXLXVE’, which posted 85,155 in first-week sales, and XLOV showcased an ascent befitting a ‘global rookie’, achieving a jump-up beyond step-by-step growth.
‘I,God’ is an album that, using the incompleteness and imperfection XLOV has presented since debut and the freedom fiercely defended within as a springboard, finally depicts the attainment of inner completeness, likened to the symbolic being ‘god’. Member Umuti directly took part in producing, rendering XLOV's distinct color even more vivid, and Hyun and Haru also participated in writing lyrics for included tracks to add musical sincerity.
The digital chart performance is also remarkable. Excluding the intro and the instrumental version of the title track, XLOV placed every track on Bugs' real-time chart, a major domestic music site.
The title track ‘SERVE’ is likewise receiving a hot response. Based on a diverse sonic construction, ‘SERVE’ maximizes the unique charm of XLOV and stands out for a bold musical attempt rarely encountered in existing K-pop. On stage, XLOV shone with an elegant yet fluid performance that leveraged voguing points. With support from actor Han So-hee, the music video has also surpassed 2 million views, drawing strong interest from fans at home and abroad.
XLOV plans to continue meeting fans in Korea and overseas through domestic music shows as well as web content.
