Hago House Taildern
The menswear brand Taildern (TAILDERN)’ from brand incubator Hago House unveiled the 2026 summer campaign ‘Summer Days Remain’ on the 8th in collaboration with actor Yoo Ji-tae.
‘Summer Days Remain’ originates from the profound mood Yoo Ji-tae carries and the personal style he has kept unchanged over many years.
Through the ‘Summer Days Remain’ campaign, Taildern tells a story about styles that stay by your side for a long time even amid rapidly changing trends. Through Yoo Ji-tae, it delivers the message of ‘style that endures over time’, and proposes practical yet dignified style for men based on a philosophy of unchanging taste and standards and clothes that can be worn for years.
The campaign goes beyond a simple lookbook, serving as a project that presents the standards of menswear style that Taildern pursues. In the released campaign lookbook and video, Yoo Ji-tae interpreted the 2026 summer collection from Taildern with his characteristic restraint and relaxed mood.
Hago House Taildern
Focusing on items such as linen-blend short-sleeve knits, washed polo shirts, and lightweight chino pants that offer comfortable wear and high practicality, it presents realistic summer fashion for men through styling that is relaxed yet neat.
The seasonal lineup centers on shirts, knits, and pants with high utility in summer. Fabrics and silhouettes have been refined so a neat look can be maintained even in intense heat. In particular, it carefully addresses pants silhouettes and shirt styling, which men consider most in summer.
Taildern plans to continue expanding on·offline customer touchpoints to convey the lifestyle and styling experience the brand pursues more intuitively.
Operating its Hannam store, Lotte Department Store Jamsil store, Lotte Department Store Busan Main store, and its own online mall, Taildern aims to expand to more than 10 offline stores within the year. It also plans to present a range of content that can solve everyday styling concerns for men, going beyond simple product sales to offer styling guides, brand films, and collaborations with celebrities and creators.
Hago House Taildern
A promotion to commemorate the campaign is also underway. New members receive discount coupons that can be used immediately both on·offline, and a 10% discount is offered when purchasing the tops worn by Yoo Ji-tae in the lookbook. At offline stores, Taildern socks are given to customers who try on the item.
