Singer Kwon Eun-bi. Photo RBW

The era of Kwon Eun-bi has arrived. Her influence, poised to capture both university festivals and the World Cup season, has begun to stir.

Recently, Kwon Eun-bi has been receiving offers from various festivals, including university festivals, as well as from the advertising industry. With her signature powerful performances and refreshing energy, she is continuing active promotions.

At the beginning of this year, starting with freshmen orientation (OT) stages at the University of Seoul, Dong-A University, Soongsil University, and Hankuk University of Foreign Studies, she kept campuses ablaze through the spring·summer festival season. In the first half alone, she appeared on the festival stages of 14 universities, including Korea University Sejong Campus, Sangji University, and Hongik University Sejong Campus.

Singer Kwon Eun-bi. Photo RBW

In addition, thanks to the popularity she earned through ‘Waterbomb(WATERBOMB)’, the largest music festival in the country, she is raising her profile as a blue chip at urban music festivals that go hand in hand with the sweltering heat.

On the 7th, she attended the festival ‘K-Pulse Hanoi 2026’ held in Hanoi, Vietnam, and in August she has been listed as a participant for the ‘Istanbul Festival’ in Turkiye.

Her agency said, "In addition, she is active as a model for many brands, including diet brands, golf wear, beauty brands, F&B brands, games, and beer," adding, "She is in the midst of wide-ranging activity across festivals and advertising."

On the 17th of last month, at the ‘3rd Asia Star Entertainer Awards’ held at the Beruna Dome in Saitama Prefecture, Japan, Kwon Eun-bi won in the ‘The Best Stage’ category. Today (the 10th), she departed to participate in the ‘2026 FIFA World Cup Mexico Coca-Cola Promotion’.