Kabisi SNS screenshot
Singer-songwriter Ha Hyunsang has been receiving offers across music, brands, and film, emerging as a ‘Gamdasal’ collaboration icon.
Building on a distinctive musical world, Ha Hyunsang has steadily earned love and has recently been expanding influence through collaborations that cross genre boundaries. The broad musical spectrum of Ha Hyunsang, rooted in a lyrical sensibility, is meeting new fields and capturing both mainstream appeal and artistry at the same time.
▲ Exchanges with artists at home and abroad: multiplying musical synergy
The musical influence of Ha Hyunsang is reaching both domestically and overseas. He released the special single ‘By My Side’ with British singer-songwriter Etham(Idam), achieving a cross-border collaboration. The meeting of two artists with outstanding musicality drew positive responses from global listeners.
He then took part in lyric writing and composition for ‘Raindrops (SEUNGKWAN Solo)’, a track on the fifth full-length album by the group SEVENTEEN, once again proving musical capability. As a singer-songwriter, the solid creative capacity of Ha Hyunsang and his depth of expression yielded a special musical synergy. In addition, Ha Hyunsang joined the NHN Bugs project ‘essential; With Artist’. Released through this, ‘Lost’ delivered deep emotion with lyrics of warm comfort layered over a refreshing sound, enhancing the project completeness.
▲ First brand collaboration since debut: a new discovery of youth
Ha Hyunsang is taking on new challenges beyond music in the brand realm as well. While carrying out a first brand collaboration since debut, the project teaser video drew the attention of fans with refreshing visuals reminiscent of early summer.
Taking as its motif the message of growth and discovery in the film ‘Honey and Clover’, the collaboration presented a new sensibility by combining the lyrical music of Ha Hyunsang with witty graphics from the brand.
From the 15th to the 29th, a ‘26SS Preview Pop-up Store’ will operate at the pop-up zone in Lotte World Mall in Songpa District, Seoul, where visitors can experience ‘A New Discovery of Youth’ captured by Ha Hyunsang and the brand together. Ha Hyunsang is also expected to visit the site in person on the opening day, heightening anticipation.
Kabisi SNS screenshot
▲ Sensory fusion with film: proof of an emotional spectrum
Collaboration with film also drew attention. ‘Hummingbird’, one of the double title tracks from the digital single ‘Coyote Lily’ that Ha Hyunsang released last year, was newly reborn as a collaboration music video with the film ‘Travel and Days’. By setting the audio of ‘Hummingbird’ to a video assembled from key scenes of the film, the message carried by the song naturally aligned with the film narrative to create a sensory synergy.
‘Hummingbird’ is a folk rock track that moves toward a new beginning as if breaking out of an egg, marked by a vocal flow that gradually gains strength over calm lyricism. Placing the song message against the quiet landscapes and the emotional lines of the characters in the music video, Ha Hyunsang extended the message visually and, by expanding musical capability built around the stage into the realm of video content, once again proved an emotional spectrum of his own.
Through multidirectional collaborations that cross music, brands, and film, Ha Hyunsang is offering a distinctive charm as a ‘Gamdasal’ artist. With each collaboration creating new synergy and delivering fresh inspiration to the public, anticipation is building for what steps by Ha Hyunsang will bring surprise next.
