Creative MUT(MUT)

‘Soulful Sexy’ JAY B unveiled for the first time the live performance of the new song ‘Layback’ through the global music platform ‘dddm’.

Through the core format ‘POSE.D’ of the global music platform ‘dddm’, he gifted a fashion-editorial-like live that satisfies all five senses, aiming squarely at global fans.

The solo artist JAY B drew attention on the 11th by unveiling for the first time the live performance of the new song ‘Layback’ through Creative MUT’s global music platform ‘dddm(dududo Music)’ original content ‘POSE.D(Pose.D)’. As it was the first live content presented since the album release, it garnered heated interest from global fans.

‘POSE.D’ is dddm’s core original content that combines an artist’s music, performance, and visuals. With styling reminiscent of a fashion editorial and tasteful direction that maximizes an artist’s best moments, and by adding technology based on AI·VR·media tech, it realizes an immersive music experience differentiated from existing performance content.

Creative MUT(MUT)

In the video, JAY B focused on profound live vocals and sensuous visuals, overwhelming the screen with a distinctive mood that extends music beyond simply ‘listening’ into a visual experience. In step with the lethal yet relaxed R&B sound of the title track ‘Layback(Layback)’ from his third mini album, he showcased his signature restrained charisma and refined vocals, unequivocally proving the true value of the ‘soulful sexy icon’.

Alongside the content release, abundant events for global fans were also prepared. On the 11th, when ‘POSE.D’ was unveiled, a surprise event was launched on dddm’s official Instagram, offering the one-and-only Polaroid of JAY B, prompting explosive participation from the global fandom. And today (12th), through dddm’s Instagram, captivating exclusive photos and an in-depth interview that capture JAY B’s deep inner world and musical reflections are set to be released sequentially, expected to deliver a gift-set-like array of delights for fans.

This trajectory by JAY B is generating even more explosive synergy in tandem with the global popularity of the third mini album ‘TR.EE(Tree)’ released on the 10th.

Amid intense interest from global listeners, JAY B’s new mini album ‘TR.EE’ swept to No. 1 on the iTunes Top Albums chart in 10 regions worldwide immediately upon release, including Brazil, Chile, Costa Rica, Malaysia, New Zealand, the Philippines, Saudi Arabia, Taiwan, Thailand, and Vietnam. In addition, the title track ‘Layback’ not only topped the iTunes Top Songs chart in four countries, including Argentina, Brazil, Colombia, and Thailand, but also entered the Worldwide iTunes Albums chart at No. 9 right after release, securing a spot in the Top 10 and firmly imprinting even stronger global box-office power and overwhelming buzz.

Creative MUT(MUT)

JAY B debuted in 2014 as the leader of the idol group GOT7, solidifying his performance capabilities through world tours and a variety of stages while expanding his musical spectrum as an artist. As a solo artist, he has built a sensuous discography that traverses various genres on the foundation of R&B.

Having opened the door to a successful comeback with the new release ‘TR.EE’, JAY B is set to accelerate his global solo concert run, starting with the solo concert ‘tape:roots Seoul’ to be held over two days on the 20th and 21st at YES24 LIVE HALL in Seoul, and continuing to Bangkok in July.