Lee Ji-hye Instagram.

Singer Lee Ji-hye urged caution, saying that advertisements using her face without permission are spreading online.

On the 17th, through her social media, Lee said, “That’s not an ad I filmed,” revealing that her likeness had been misused. She added, “I’ve been getting a lot of related DMs lately,” and emphasized, “Never click the link to make a purchase. Please be careful.”

Screenshots released alongside showed ad images that used Lee’s photos and videos. The ads included promotions for underwear and food products, and the YouTube channel she runs, ‘The Not-Annoying Attention-Seeker’, was indicated as the source.

Lee explained, “It seems to connect to some Chinese site,” adding, “It’s written in Korean, but if you look closely, something feels off.” She continued, “I have no idea where this was made. Really not good,” expressing her displeasure.

TV personality Jang Young-ran, who saw the post, commented, “Oh my,” expressing her sympathy. Musical actor Kim Ho-young also reacted, “I’m going crazy,” unable to hide his bewilderment.