The Pinkfong Company KT
The global family entertainment company The Pinkfong Company (CEO Kim Min-seok) said on the 8th that it will launch the ‘KT Homecam Baby Shark Edition’ for households with infants and toddlers in partnership with KT.
The collaboration was planned to introduce a smart home device that combines both functionality and design, based on the bright and friendly character visuals of the global IP Pinkfong Baby Shark (hereinafter ‘Baby Shark’), amid rising interest in home care services among households with young children. The Pinkfong Company plans to expand the scope of collaboration with KT beyond their IPTV partnership into the smart home appliance domain, thereby broadening customer touchpoints in the family lifestyle industry.
The ‘KT Homecam Baby Shark Edition’ adds a Baby Shark-exclusive key skin to ‘KT Homecam Ansim,’ KT’s internet-based home care service that lets users check what is happening at home anytime, anywhere. It offers a range of safety features such as real-time video monitoring, motion detection, cloud storage, and a dual privacy mode, and enables real-time communication with children through two-way voice calls between a smartphone and the homecam. This limited special edition will be sold in a total of 3,000 units and will be available for purchase starting July 10 at KT stores nationwide, the official online mall KT.com, and the 100 Customer Center.
A pop-up store will also operate to commemorate the launch of the ‘KT Homecam Baby Shark Edition.’ From July 10 to 22, a space will be set up on the first floor of the KT WEST building in Gwanghwamun, Seoul, at the ‘KT Onmaji’ flagship store, where visitors can experience the product firsthand and make purchases. In addition to an AI kiosk where visitors can explore the key features of KT Homecam Ansim alongside the Baby Shark character, there will be a mission event offering Pinkfong merchandise and a first-come, first-served on-site purchase event. Further details are available on the Pinkfong Instagram channel.
A representative of The Pinkfong Company said, “By integrating the bright and friendly appeal of Baby Shark into everyday home care products, we have introduced a new brand experience for family customers,” and added, “We plan to continue expanding our IP business into a variety of industries and areas of daily life to broaden customer touchpoints.”
Since signing an IPTV partnership with KT in 2022, The Pinkfong Company has continued its collaboration by presenting a variety of popular content through Genie TV. ‘Pinkfong Hangul Playground’ surpassed a cumulative 1.45 million uses within five months of launch, and the ‘Bebefin’ series ranked No. 1 in the kids content category on KT IPTV. In August last year, following the release of the Genie TV Kids Land original documentary series ‘Bebefin: The Big Animal World,’ the two companies plan to further strengthen their collaboration by expanding their previously content-centered partnership into the smart home appliance domain with the launch of the ‘KT Homecam Baby Shark Edition.’
The Pinkfong Company is a global family entertainment company that produces, distributes, and services online and offline content, including films and animated series, music, live shows, mobile applications, games, and licensed products.
