SBS Friday-Saturday drama ‘Kim Manager’

The rise of ‘Kim Manager’ is formidable.

According to the July 2026 big-data analysis of drama brand reputation, the rankings were: 1st ‘Kim Manager’, 2nd ‘Brave New World’, and 3rd ‘Rookie Employee Chairman Kang’.

From June 9, 2026 to July 9, 2026, the Korea Corporate Reputation Research Institute analyzed 70,592,642 pieces of brand big data for 21 dramas beloved by the public, measuring consumer brand participation and communication volume, media consumption, brand diffusion volume, and consumption volume. Compared with the 66,405,949 items of drama brand big data in June, this was an increase of 6.30%.​

The brand reputation index is a metric derived by extracting brand big data and conducting consumer behavior analysis, classifying it into participation value, communication value, media value, and social value with weights.

For the brand that ranked first in drama brand reputation, ‘Kim Manager’, the participation index was 2,800,595, the media index 1,456,662, the communication index 2,026,535, the community index 2,010,245, and the viewership index 2,040,018, resulting in a brand reputation index of 10,334,054.

In second place, the ‘Brave New World’ brand recorded a participation index of 2,106,630, a media index of 1,443,399, a communication index of 1,789,576, a community index of 1,127,633, and a viewership index of 1,383,962, for a brand reputation index of 7,851,200.​

In third place, the ‘Rookie Employee Chairman Kang’ brand recorded a participation index of 2,777,868, a media index of 817,588, a communication index of 1,068,944, a community index of 1,251,908, and a viewership index of 1,322,178, for a brand reputation index of 7,238,485.

In fourth place, the ‘True Education’ brand recorded a participation index of 2,490,095, a media index of 548,117, a communication index of 1,545,754, a community index of 1,512,595, and a viewership index of 1,022,524, for a brand reputation index of 7,119,086.​

In fifth place, the ‘We Prescribe Love for You’ brand recorded a participation index of 939,429, a media index of 910,872, a communication index of 1,382,840, a community index of 1,574,221, and a viewership index of 1,878,234, for a brand reputation index of 6,685,595.​

Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, said, “In the link analysis for the ‘Kim Manager’ brand, which ranked first in drama brand reputation in July 2026, ‘solid, break through, be a hit’ ranked high, and in the keyword analysis, ‘So Ji-sub, Yoon Kyung-ho, viewership ratings’ ranked high. The positive-to-negative ratio analysis showed a positive ratio of 94.79%”.