LEVVELS
The next-generation virtual idol group ‘B THE HOOD(B THE HOOD)’ entered the upper ranks of short-form charts even before its official debut, showing a strong presence. Affiliated with LEVVELS(LEVVELS), B THE HOOD proved its potential as a next-generation K-POP leader through these strong chart results.
Its pre-released digital single ‘Lowkey(Lowkey)’ has entered the upper ranks of the YouTube Shorts charts, demonstrating strong performance.
The new song ‘Lowkey’ first entered the YouTube Shorts daily chart at No. 21 on June 29, then showed a steep rise, recording No. 14 on the daily chart on July 2 to achieve its best result to date. In addition, fueled by its early momentum, it also quickly placed at No. 34 on the YouTube Shorts weekly chart tallied from June 26 to July 2.
The achievement is significant in that a virtual artist, prior to an official debut, earned these results within short-form platforms solely through high-quality music and the appeal of content that is being unveiled sequentially.
The pre-released track ‘Lowkey’ is an easy-listening pop number that blends weighty trap drums with dreamy 1980s Lo-fi(Lo-fi) synth sounds. Its comfortable, emotive melody fits the early-summer mood perfectly, targeting the tastes of global listeners, and is rapidly spreading as background music for short-form videos and as music for challenges.
Composed of five members, Eon(Eon), Jace(Jace), PER B(PER B), Kyryu(Kyryu), and Luan(Luan), B THE HOOD has been fervently drawing a global fandom with a ‘cute yet suspicious’ twist, by consecutively unveiling short-form animations that whimsically and cheerfully depict the members’ adaptation to Earth along with a hip street mood and high-quality 3D visuals. As more fans become captivated by their distinctive narrative and visuals, the official YouTube channel subscriber count has been rising explosively, proving its buzz even before debut.
A LEVVELS representative said, “A variety of debut content that combines B THE HOOD’s trendy sensibility with high-end technological prowess will be unveiled sequentially, so please look forward to their future moves.”
Having stormed the short-form charts and completed a successful pre-debut warm-up, B THE HOOD’s first pre-released digital single ‘Lowkey’ is available on various music platforms.
