HYBE-Geffen Records

A pop-up store celebrating the release of global girl group KATSEYE’s third mini album has been announced.

The pop-up store (KATSEYE ‘WILD’ POP-UP in Seoul) celebrating the release of KATSEYE’s third EP ‘WILD’ will be held at HYBE’s headquarters in Yongsan-gu, Seoul, from the 14th to the 19th.

The pop-up will be designed around the album’s key color, ‘hot pink’. It will visually embody a kitschy yet untamed mood, aiming to capture KATSEYE’s bold, unpredictable energy, the agency HYBE-Geffen Records explained.

Interactive features that fans can take part in will be set up throughout the space. Notable examples include a ‘listening zone’ where visitors can hear special messages from the members, and a ‘message zone’ where fans can leave messages directly for KATSEYE.

An interactive photo zone has also been prepared. Bold makeup looks showcased in the album’s concept photos will be placed on mirrors. Visitors can align their faces with them to experience the members’ styles indirectly. A mannequin display recreating the styling from the music video will also be featured.

A range of official merchandise designed to spark collectability will also be available. Expected to be popular are everyday-wear items such as short- and long-sleeve T-shirts and jerseys, accessories like rings and bracelets, and keyrings and badges that reflect the music video’s aesthetics.

Reservations to visit the pop-up can be made via the advance booking system on the global superfan platform Weverse starting at 11:30 a.m. on the 7th. The HYBE Yongsan headquarters pop-up operates on a reservation basis to prevent congestion in the area and provide a pleasant user experience.

Following Seoul, a pop-up commemorating the release of ‘WILD’ will also be held at Universal Music Store Harajuku in Tokyo, Japan, from August 14 to 23. Through this event, even more global fans are expected to experience the unique world of the third EP ‘WILD’.

KATSEYE’s third EP ‘WILD’ will be released on August 14. Preceding it, the pre-release single ‘Animal’ is gaining popularity with its alluring vocals and dynamic beat. The track entered the U.S. Billboard ‘Hot 100’ at No. 24 (chart dated August 8), ranked No. 9 globally and No. 8 in the U.S. on Spotify’s ‘Weekly Top Songs’ (July 24~30), and reached No. 5 on ‘Daily Top Songs Global’ (as of August 2), marking an early ‘career high’.

KATSEYE is a team that debuted in the United States in 2024 based on HYBE’s ‘multi-home, multi-genre’ strategy and ‘K-pop methodology’ led by Chairman Bang Si-hyuk. They previously achieved three wins, including ‘New Artist of the Year’, at the ‘2026 American Music Awards’, and were also nominated in two categories at the ‘68th Grammy Awards’.